Saturday, December 1, 2012

Department Finds Revenue from Selling Audience Data Properly Sourced to Indiana




Taxpayer is an out-of-state media and marketing services business. Taxpayer measures the number and characteristics of the audience members listening to radio programs, television programs, and other media. Taxpayer acquires this information by conducting surveys. Taxpayer compiles the survey results and sells this information to various interested parties.

Taxpayer formerly maintained an Indiana office until 2008. After the Indiana office closed, Taxpayer's Indiana employees worked from home offices. The Department of Revenue ("Department") conducted an audit review of Taxpayer's business records and tax returns. …

The audit found that Taxpayer did not include certain receipts in its "sales factor." Taxpayer included money received from selling software to Indiana customers but did not include money received from selling audience and polling information to Indiana customers. The audit made a correction to include in the sales factor money received from selling audience and polling information to Indiana customers. The "correction" resulted in the assessment of additional tax. Taxpayer disagrees stating that "zero service income" should be attributed to Indiana. Taxpayer concludes that it should pay no Indiana income tax on this income.

Taxpayer maintains that the additional assessment is incorrect. … 

Taxpayer explains that its "core business is conducting public opinion surveys." Taxpayer explains that it did not spend time in Indiana conducting public opinion surveys. Taxpayer further cites to a specific example which states:

The taxpayer, a public opinion survey corporation, conducted a poll by its employees in State C and in this state for the sum of $9,000. The project required 600 man hours to obtain the basic data and prepare the survey report. Two hundred of the 600 man hours were expended in this state. The receipts attributable to this state are: $3,000.45 IAC 3.1-1-55(d) example 2.

Although the Department does not discount Taxpayer's reliance on the example cited, it should be noted that the Department does not regard an "example" as having the force of law.
...

The Department must respectfully disagree with Taxpayer's assertion that the money was earned by conducting surveys at out-of-state locations. The surveys provided the raw data upon which Taxpayer's saleable information was compiled, but Taxpayer did not earn the money from conducting surveys; it earned money because it compiled and analyzed that data and sold the compilations of data to Indiana customers. In this case, Taxpayer's reliance on 45 IAC 3.1-1-55(d) example 2 is unfounded. In the example cited, the taxpayer earned money from conducting a survey; it conducted a survey and was paid $9,000 for doing so. Part of the work to earn the $9,000 took place in Indiana, part of the work took place outside Indiana, and the $9,000 was properly apportioned between the income producing activity in one state and the income producing activity in another state. In Taxpayer's case, the out-of-state surveys it conducted did not produce income because Taxpayer was not paid money to conduct surveys in this state or any other state. It was paid money because it sold compilations of data based on the surveys to Indiana customers.

The money earned from selling compilations of audience data was properly sourced to Indiana and should have been included in the sales factor. The "income producing activity" took place in Indiana because Indiana is the place where services were provided to Indiana customers and the place where Taxpayer derived this income. 45 IAC 3.1-1-55.

http://www.in.gov/legislative/iac/20121128-IR-045120595NRA.xml.html